Giant Bars Oat Flapjacks – Why They Are an Absolute Bestseller
Chosen by customers 12 million times a year in the EU
Ma Baker is a brand of the company Kingsbake, based in Bristol, which has been supplying the confectionery market with its delicious products for over 20 years.
Ma Baker Giant Bars first appeared in 1993. with a simple promise to provide their customers with generous and tasty oat flapjacks made with natural and health-beneficial ingredients.
Kingsbake bakeries use traditional processes elevated to a larger and more modern level of production, enabling them to produce over 10 million products annually.
Ma Baker oat bars are currently an absolute bestseller in the EU, with over 350 million pieces sold.
A satisfied customer represents the best of all business strategies.
The consumption of healthy oat bars is becoming an increasing trend worldwide.
Market research largely shows that the consumption of healthy oat bars with added dried fruit is steadily increasing.
Made from natural and healthy ingredients, Ma Baker bars are rich in delicious tropical, berry, and local fruits, nuts, and are sweetened with chocolate.
This extremely popular product is conveniently packed in shelf-ready boxes with various flavors, perfect for instant sweet indulgence.
Ma Baker oat bars are most often consumed as a convenient snack, a healthy and tasty treat, or as a very pleasant indulgence for the experienced sweet tooth. Because of all these attributes, Ma Baker oat bars are absolute bestsellers across all age groups, professions, and culinary curiosities.
Nila Media Grupa d.o.o. is the sole and exclusive importer of Ma Baker for Croatia and the Republic of Slovenia. Along with many other stores, well-known retail chains have recognized the advantage of this product and become retail partners of Nila Media Grupa.
Among them are:
- Spar
- Interspar
- Tisak
- Plodine
- Velpro
- DM regija
- Tommy
- Vrutak
- Ribola
- Decentia
- Victa
- and others…
Ideal for stores that want to attract a new type of consumer and satisfy loyal customers.
Our partners’ experiences show that shelves with Ma Baker oat bars are frequently restocked, making it a rewarding product for every store owner.
Athletes will find the energy they need in Ma Baker protein bars available in four flavors, suitable for dietary, vegetarian, and vegan nutrition.
For diabetics, there is Ma Baker Shugar’d Out in three flavors (raspberry, apricot, blueberry) in a juicy 50 g pack.
Ma Baker bars come in a total of 26 different flavors based on various fruits and nuts, with yogurt or Belgian chocolate coatings. Products with coating weigh 100 g, while those without coating weigh 90 g. It is packaged as a bar and can also serve as a complete meal.
The potential of this product lies in its fast turnover, affordable price, quantity in a single commercial pack (20 pieces per flavor per box), and long shelf life (8–10 months). It is stored at ambient temperature.
Ma Baker bars come in attractive design and new, modern packaging.